big publicly traded retailer
M.Video
In 2018 itMegastar worked with M.Video on implementation of the Identity and Access Management system with over 35 M customer records, and integrated it into the M.Video's IT application landscape. Currently, itMegastar is offering 2nd and 3rd level support and ongoing development of the platform.
M.Video is ranked among the ten largest publicly traded retailers in its segment globally
M.Video-Eldorado Group is the leader of the Russian consumer electronics retail. With two leading retail brands (M.Video and Eldorado) under their umbrella, the company runs the largest online platform selling consumer electronics and operates a network of more than 1,000 stores across Russia from the Kaliningrad Region to the Kamchatka Territory.
In 2019 ranked among the 10 largest publicly traded retailers in its segment globally, with revenue of USD 5.6 B. In 2018 itMegastar worked with M.Video on implementation of the Identity and Access Management system with over 35 M customer records, and integrated it into the M.Video's IT application ecosystem. Currently, itMegastar is offering 2nd and 3rd level support and ongoing development of the platform.
In 2019 ranked among the 10 largest publicly traded retailers in its segment globally, with revenue of USD 5.6 B. In 2018 itMegastar worked with M.Video on implementation of the Identity and Access Management system with over 35 M customer records, and integrated it into the M.Video's IT application ecosystem. Currently, itMegastar is offering 2nd and 3rd level support and ongoing development of the platform.
Customer situation
Since 2014, M.Video has been consistently implementing omnichannel customer strategy to offer customers streamlined experience independent of the channel of their choice. The Group pursues the ONE RETAIL business model, which uses a shared online platform to bring together all customer touchpoints (website, apps, stores) which is easily accessible via a smartphone. This requires a huge effort in terms of IT transformation and covers almost all business applications.
In 2018, M.Video used three business applications storing customer data: e-commerce website, loyalty program, and mobile application with tens of millions of records in each of them.
In 2018, M.Video used three business applications storing customer data: e-commerce website, loyalty program, and mobile application with tens of millions of records in each of them.
Problem
Having customer data scattered across three systems was causing record duplication and issues with tracking customer activity. What's more, infrastructure was causing barriers to provide better omnichannel user experience, caused some negative feedback from M.Video customers, and required high maintenance costs.
Solution
In 2018, itMegastar won a tender announced by M.Video for implementation of the Identity and Access Management Platform based on OpenAM and Open DJ. Since months after a contract was signed, the solution was fully delivered. However, project scope went far beyond the implementation only. itMegastar integrated the system into e-commerce website, mobile application, loyalty program, SAP, and other multiple applications. Solution was deployed in a high availability cluster along with disaster recovery configuration, and load balancing to support high load. With time, project scope was also expanded to include implementation of the health monitoring solution on ELK stack.
Results
Successful and timely implementation of the IM and AM helped M.Video further perfect in development of the ONE RETAIL program. What's more, it helped improve overall user experience. itMegastar is currently offering 2nd and 3rd level of support to M.Video, as well as an ongoing platform development.
